Newegg In Big College Marketing Push

Los Angeles-based online technology retailer Newegg is in a big push to reach out to students on college campuses, saying on Thursday that it plans to visit over 80 universities, as school gets under way. According to Newegg, its new two month "Newegg College Tour" will feature a 10x20 foot tent, live DJ, gaming lounge, and chance to enter an e-sports tournament, as well as chances to win prizes. Newegg sells both technology products, but also new and used textbooks through its site.