Newegg Sponsors Wizard World

Los Angeles-based online electronics retailer Newegg has reached a deal to sponsor the Wizard World comic con and gaming events for the next year, the company said this week, as part of its marketing efforts. Newegg said it will sponsor a total of 17 events in major cities aross the United States as part of the deal. The first event starts today in Portland, Oregon. Financial details of the sponsorship deal was not announced. Newegg said the move will put it at the "intersection of technology and pop culture." Newegg sells computers, electronics, accessories, and other related items.