City of Industry-based NewEgg, the unsung, billion dollar e-commerce giant which is among the largest online businesses in Southern California, is taking on Amazon Prime with a new program it launched this morning--NewEgg Premier. NewEgg began offering the new program to its customers this morning, saying that customers can get free expedited shipping, exclusive deals, free returns, and dedicated customer service by joining the $49.99 per year program. The program looks to be a parallel to Amazon.com's popular Amazon Prime service, which offers similar benefits albeit across a wider range of products. NewEgg offers up computer, consumer electronics, and other similar products on its online store. The addition of the program puts NewEgg on even footing with Amazon.com, at least on the electronics and computer front.