Friday, November 3, 2006
Connecting with Media, Santa Monica, Nov 9
Pitch it to me: Connecting with Media Influencers
Thursday, November 9
Sheraton Delfina Santa Monica
Technology Council of Southern California

One of the biggest challenges technology companies face is learning how tell their stories in a way that causes an "a-ha" moment for media influencers, including journalists and industry analysts. What makes a good story, and how can you get in front of your most important media contacts?

Panel includes Peter Coffee, Technology Editor, eWeek; Dan Cox, Reporter, Los Angeles Business Journal; Brian Deagon, Technology Reporter, Investor's Business Daily; Kalpana Ettenson, Senior Editor, PCWorld; Benjamin F. Kuo, founder and editor,; Jeff Levy, KNX Business Radio; Dorothy Pomerantz, Reporter, ForbesSee.

Register at:

WaterHealth Raises $7M
Lake Forest-based WaterHealth International has raised $7M in the first close of a Series C round. According to the firm, the investment was anchored by Dow Venture Capital, and is expecting a final close of its funding by year end of an additional $3 to $5M. WaterHealth develops water purification and disinfection systems. Dow Venture Capital is the venture capital arm of chemical firm Dow.

posted on Friday, November 3, 2006 (More)(Full story)

Greenspan Files Another Lawsuit, Claims MySpace Monopoly
Brad Greenspan, former CEO of Los Angeles-based Intermix Media, has filed another lawsuit against News Corp. Greenspan said Thursday that he has filed a lawsuit in the Federal District Court in Los Angeles, claiming that MySpace has violated antitrust laws by blocking websites competitive to the firm. Greenspan claims that MySpace censors users who use or mention the name of products and websites that News Corp deems to be competitive to the firm. Greenspan said in a statement that that MySpace (More info...)

posted on Friday, November 3, 2006(Full story)

Diodes Completes APD Acquisition
Westlake Village-based Diodes Incorporated said this morning that it has completed its acquisition of Redwood City-based APD Semiconductor. APD Semiconductor is a manufacturer of discrete semiconductors, including rectifiers used in digital audio, DC/DC converters, and power supplies. The asset deal was worth $7M, $1M for net working capital, plus earnout. Diodes is a manufacturer off analog semiconductors and discrete components for the electronics industry.

posted on Friday, November 3, 2006(Full story)

Cingular Rolls Out Mobile Music Service
Cingular has rolled out a new music service, Cingular Music, saying Thursday that it will offer mobile music content from a number of music subscription services, including Los Angeles-based Napster, Yahoo Music, and others. The mobile music service connects Cingular customers to any of a number of online music services, whose catalogs can be browsed from Cingular phones. Cingular said it wouldn't be charging subscribers for access to the music, however, subscribers will need subscriptions to th (More info...)

posted on Friday, November 3, 2006(Full story)

Yulex Signs Deal With USDA
Carlsbad-based Yulex, a material science firm that is working on commercializing guayule, a rubber alternative that is safe for people with latex allergies, said this week that it has signed a research agreement with the USDA. The firm said that its scientists and the USDA will work on increasing guayule's rubber latex yield. Yulex is venture-backed by Argonaut Private Equity.

posted on Friday, November 3, 2006(Full story)

Nero Online Adds GM
Nero AG, a publisher of digital media software, said this week that its Glendale-based US unit has named a new General Manager for the firm's online operations. The firm, which develops DVD authoring, CD tools, and other software said that Kris Barton has joined the firm as General Manager of Nero Online. Barton was most recently at Microsoft, where the firm said he managed development of the firm's Windows Live, MSN Portals and Microsoft Office products.

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