Thursday, December 11, 2008Mediaplex Adds Behavioral TargetingMediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. The division of Westlake Village-based ValueClick said that its new product will allow advertisers to segment their qualified customers, based on prior activity on the web. The solution, which is being sold as the firm's Dynamic Behavioral Targeting suite, uses prior Internet traffic to change which banners are being shown to use (More info...)
posted on Thursday, December 11, 2008(Full story)
Transonic Combustion Gets New CEOCamarillo-based Transonic Combustion, which is developing high-efficiency fuel injection systems for cars, said Thursday that it has named Brian Ahlborn as President and CEO of the firm. The company--which is backed by clean technology heavyweight Khosla Ventures, Venrock, and Rustic Canyon Partners--said that Ahlborn was most recently president of McLaren Performance Technologies. Ahlborn has served at Linmar Corporation, General Motors, and Deloitte & Touche. Ahlborn replaces current CEO Mike (More info...)
posted on Thursday, December 11, 2008(Full story)
Verve Wireless Signs More Media Firms, Launches Coupon OfferingSan Diego-based Verve Wireless, which develops products to help newspapers publish their content to mobile phones, has signed on another set of newspapers, and rolled out a new coupon offering, the firm said late Wednesday. According to Verve, it has added the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International as partners. Financial impact of the new customers was not disclosed. Verve also said that it has laun (More info...)
posted on Thursday, December 11, 2008(Full story)
Big Stage Partners With GGL Global GamingPasadena-based Big Stage Entertainment, which develops 3D avatar technology, said today that it has partnered with video game company GGL Global Gaming, to provide free game content on its web site. According to Big Stage, the deal will allow users on the site to insert the firm's 3D avatars into game photos and videos. GGL operates a video game social networking site, which provides news, communities, and online gaming tournaments and competitions. Financial terms of the deal were not disclosed (More info...)
posted on Thursday, December 11, 2008(Full story)
KidZui Releases Firefox Browser Add-OnSan Diego-based KidZui, which develops kid-safe browsers, has released a new version of the firm's software--this time in the form of a browser add on for the Mozilla Firefox browser. KidZui said the add-on, which works with Firefox 3.0, has all of the same features as the company's standalone browsers for the PC and Mac. KidZui's browsers are designed for kids from age 3 to 12, and feature parental control features and limitations on which sites can be accessed by children. The firm is venture (More info...)
posted on Thursday, December 11, 2008(Full story)
Hirsch Electronics In MergerSanta Ana-based Hirsch Electronics Corp., a developer of access card readers and systems, is merging with German firm SCM Microsystems, Inc., the firms said today. According to the companies, the two will merge into a single firm, SCM Microsystems, developing smart-card based logical access readers and other devices. Financial terms of the deal were not disclosed. The firms said that security holders of Hirsch will receive a combination of cash, SCM common stocks, and warrants. Larry Midland, Pr (More info...)
posted on Thursday, December 11, 2008(Full story)
RealD Inks Digital Cinema DealLos Angeles-based 3D technology provider RealD has inked a deal with a digital cinema server firm, the company said Wednesday. RealD said that Doremi Cinema LLC will integrate the firm's 3D EQ technology into Doremi's digital cinema servers. Financial impact of the deal was not disclosed. The deal helps RealD streamline its distribution, meaning that customers of Doremi will automatically get RealD's 3D capability when they install their digital cinema system, rather than going through another i (More info...)
posted on Thursday, December 11, 2008(Full story)
Interview with Dr. Ramin Sadr, MojixDr. Ramin Sadr is CEO of Los Angeles-based Mojix (www.mojix.com), a firm which is taking experience originally garnered by the firm's technology team in developing -- of all things -- deep space probes for NASA, and has been applying that to the RFID market. The company has developed technology which uses deep space communications techniques to dramatically extend the range of passive RFID tags, used for things like supply chain automation, asset tracking, and warehouse operations. We spoke with (More info...)
posted on Thursday, December 11, 2008(Full story)