Wednesday, September 23, 2009
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Total Immersion, Topps Unveil Augmented Reality Cards
Los Angeles-based Total Immersion and trading card firm Topps has unveiled the first augmented reality cards from a deal the firms struck in March. According to the firms, "Topps 3D Live" football trading cards are now available, which link physical cards from Topps with a virtual online sports community, toppstown, run by Topps. The two firms have taken Total Immersion's technology--which allows for projecting "augmented reality" images onto a live video stream--and applied it to the trading ca (More info...)

posted on Wednesday, September 23, 2009(Full story)

Zogenix Gets $51M In Series B
San Diego-based Zogenix, a pharmaceutical firm developing treatments for neuroscience disorders and pain, said Wednesday that it has completed a $51M, Series B preferred stock financing. The firm said that the round was led by Clarus Ventures and Domain Associates, and also included prior investors Scale Venture Partners, Thomas, McNerney & Partners, and Abingworth Management and new investor Oxford Finance Corporation. The firm said that $36M of the funding has been received, with $15M availabl (More info...)

posted on Wednesday, September 23, 2009(Full story)

Agendia Gains $23M
Huntington Beach-based Agendia, a developer of molecular cancer diagnostics, said today that it has raised $23M in a Series E financing round. The firm said the funding came from an undisclosed, family investment firm, as well as existing investors. Agendia develops diagnostic assays for determining the probability of metastasis, to help physicians determine if chemotherapy is necessary. The firm said the funding will go to accelerate commercialization of its products in the U.S. market. Agendia (More info...)

posted on Wednesday, September 23, 2009 (More)(Full story)

Rotohog Gets $2M More
Los Angeles-based Rotohog, a developer of online fantasy sports games, has raised $2.0M in a new round of funding, according to a regulatory filing from the firm today. According to the filing, the round target is $2.62M. No details on the funding have been released by the firm. RotoHog has previously raised funding from Allen & Company, DFJ DragonFund, Mission Ventures, and SCP Worldwide. The firm last raised a round of funding, also worth $2.0M, in March.

posted on Wednesday, September 23, 2009 (More)(Full story)

Overland Takes Cue From Cash For Clunkers
San Diego-based Overland Storage, a manufacturer of tape libraries, network attached storage, and related data storage products, is taking a cue from the recent "Cash for Clunkers" program, with its own version of a trade-in program. According to Overland today, it is rolling out its own "Cash for Junkers" promotion where it will take trade in of outdated, legacy products in exchange for up to $7,000 off MSRP on its tape libraries. Overland's program, which will be run through its resellers, run (More info...)

posted on Wednesday, September 23, 2009(Full story)

TelCentris Pushes Channel Efforts
San Diego-based TelCentris, the parent firm of consumer voicemail and unified communications service VoxOx, is eyeing the channel with a new channel program focused on its VoIP services. According to the firm, it is launching an effort to attract channel partners to the firm's PBX platform, which provides contact center, unified messaging, auto-attendant, and virtual telephone numbers to businesses. The firm said it is offering special incentives to agent and dealer partners. TelCentris runs its (More info...)

posted on Wednesday, September 23, 2009(Full story)

Ripple TV Acquired By TargetCast
El Segundo-based Ripple has been acquired by TargetCast Networks, a San Ramon-based operator of a out-of-home digital advertising network. Financial terms of the buy were not disclosed. According to TargetCast Networks, the buy gives it 1400 locations and 3425 screens delivering local and national advertisements. TargetCast said it will rebrand Ripple's existing TV in its fast casual locations, integrate content and advertising delviery into a single format, and use its own hardware and software (More info...)

posted on Wednesday, September 23, 2009(Full story)

Interview with Idris Manley, NativeTung
It's another big week for startup launches, this time in San Diego at DEMOfall. One of the firms launching this week there is Los Angeles-based NativeTung (, which is developing tools to help web sites translate and create multilingual versions of their sites. We spoke with Idris Manley, founder of NativeTung, last week, to hear more about the company.

What is NativeTung?

Idris Manley: NativeTung is a global management solution that allows websites to maximize their glob (More info...)

posted on Wednesday, September 23, 2009(Full story)

MELLmo Raises $4M
San Diego-based MeLLmo, a developer of iPhone applications for viewing business data, said today that it has raised $4M in a second round of angel funding. The funding brings the company's total raised to $10M. The firm said the new funding would go to expand sales and business development. MeLLmo develops Roambi, an iPhone application which allows business users to view spreadsheets, tables, and reports from business applications.

posted on Wednesday, September 23, 2009 (More)(Full story)

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