Tuesday, November 23, 2010


Rubicon Serves Up A Trillion Display Ads
Santa Monica-based Rubicon Project, the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. In a coincidence, Rubicon Project founder and executive Frank Addante said in his Twitter stream that the record comes exactly three years to the date from when the firm hit one billion display ads optimized. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based o (More info...)
posted on Tuesday, November 23, 2010(Full story)

WebVisible Names New CFO
Irvine-based WebVisible announced Tuesday that it has named a new Chief Financial Officer. According to the provider of local online marketing services, it has appointed James A. (Jamie) Harper to the position. Harper joins the company from Move Networks, where he was CFO. Harper also has served at Stamps.com, where he spend a decade, eventaully becoming Chief Accounting Officer and Vice President of Finance.
posted on Tuesday, November 23, 2010(Full story)

Specific Media Adds Trio Of Auto Sites
Irvine-based Specific Media, which operates an online advertising network, said today that it has gained three new exclusive publishing partners. The firm said it has signed a deal to gain sole, third party advertising placement access to ClassicCars.com, CarDomain.com, and Zeroto60times.com. Financial detaills of the arrangements were not disclosed. Specific Media said its Exclusive Publisher (EP) program gives advertisers exclusive, third-party access to popular online properties, and is speci (More info...)
posted on Tuesday, November 23, 2010(Full story)