Friday, February 18, 2011
DIGIDAY: MOBILE APPS: The event will bring together the leading executives from top mobile agencies, blue-chip brands, mobile app developers, mobile advertising networks, and content owners to discuss the explosive Mobile "app-vertising" market. The "app-vertising" business is igniting the imaginations of brand marketers worldwide and serving up a land grab for an increasingly valuable piece of real estate on the omnipresent mobile device in our pockets. The industry pioneers, visionaries, and leaders will converge to take a deep dive into the emerging mix of branded mobile applications and in-application advertising that is finally poised to deliver on the promise of mobile marketing. Attendees will learn and gain key insights on the innovative brands, the killer mobile apps, dynamic integrated content and offers, video, storytelling, and the rich functionality of apps. And a whole lot more! So what does the future hold for app-vertising? Find out at DIGIDAY: MOBILE APPS! $100 discount for socalTECH readers use code SCTECH. See

UberMedia: We've Made Twitter's Changes, Waiting On Twitter
Pasadena-based UberMedia, the Twitter client apps firm which is part of Idealab, said Friday afternoon that it has "completed the changes" requested by Twitter in its applications, in response to Twitter's shutdown of UberTwitter, Twidroyd, and UberCurrent. Among those changes are the names of UberTwitter being renamed to UberSocial, which the firm said has been completed as of today. UberTwitter said the changed apps are currently being posted to their respective stores, and that Twitter has as (More info...)

posted on Friday, February 18, 2011(Full story)

Twitter Takes Aim At UberMedia, Shuts Access To Twidroyd
Taking aim at Pasadena-based UberMedia, the Twitter client firm headed by Bill Gross, Twitter has shut down access to the firm's API for two of UberMedia's clients, including Twidroyd and UberTwitter. According to a statement on Twitter's blog, it shut down the access, for "violating our policies." Twitter, in announcing the shutdown, suggested that users should, instead, download the "official" applications for BlackBerry, Android, and iPhone. UberMedia and Twitter have been headed for a showdo (More info...)

posted on Friday, February 18, 2011(Full story) Extends To Facebook
Los Angeles- and London-based online games developer said this morning that it has extended its games system to Facebook., which develops tournament-based casual games, said the firm is now linking to Facebook, with a set of its 26 game titles. The firm is venture backed by Index Ventures and Apax Partners.

posted on Friday, February 18, 2011(Full story)

Interview with Deena Varshavskaya, Wanelo

Last week, we ran into Deena Varshavskaya, the founder of Los Angeles-based Wanelo (, a social shopping site focused on allowing women to share and follow others as they shop online. We talked to Deena about her startup and where she's trying to take it.

What is Wanelo?

Deena Varshavskaya: Wanelo--from Want-Need-Love-- is a community platform for shopping. It's a site you can post, find, and collect your favorite products for anywhere online. You follow users who tastes yo (More info...)

posted on Friday, February 18, 2011(Full story)

ReachLocal Expands Into Germany
Woodland Hills-based ReachLocal said this week that it has expanded into Germany, and has opened up a new office in Berlin. The firm, which helps small and medium sized businesses place search and online advertising, said the new office will help serve German businesses. The new office will be managed by Sascha Kronberg.

posted on Friday, February 18, 2011(Full story)

United Online Names Classmates Head
Woodland Hills-based United Online has named a new head of its Classmates division, the firm said this morning. United Online said it has appointed Harold Zeitz as President of Classmates, reporting to CEO Mark R. Goldston. Zeitz was most recently at International Game Technology (IGT), and also has served at Realnetworks, serving as COO of that firm's Games Division. Zeitz also has served at ShareBuilder and AT&T Wireless.

posted on Friday, February 18, 2011(Full story)

Calcimedia Gets $6M
La Jolla-based CalciMedica, a developer of small molecule drugs for the treatment of inflammatory and autoimmune diseases, said Thursday that it has raised $6M in a tranche of financing, after initiating a Phase I clinical trial of a treatment for psoriasis. The funding came from all of its existing investors, including Sanderling Ventures, SR One and Biogen Idec New Ventures. The firm said the funding will allow it to complete its Phase 1 clinical trial by Q3 of 2011.

posted on Friday, February 18, 2011 (More)(Full story)

DIGIDAY:ON MEDIA - February 23rd
DIGIDAY:ON MEDIA: February 23, 2011: Where THE digital media moguls caucus on the business of buying and planning and advertising across digital platforms. There is an enormous media market that media agencies have to master: Online Media, Social, Video, Mobile, Search, Apps, Ad Networks, Email, Targeting, Measurement, Emerging Platforms, and much more and media execs are constantly seeking the highest performance and most innovative platforms to help them run, create, engage and deliver their digital advertising creative and messages to their target audiences. ON MEDIA will be an event that brings together the leading media executives, buyers and planners for the ONLY a high level one-day summit to help them discuss and debate the current state of buying digital and how they can thrive in today's fragmented media economy. Join us for this one of a kind meeting of the digital media moguls in Los Angeles. $100 discount for socalTECH readers use code SCTECH. See

DIGIDAY: MOBILE - Feb 24th - Los Angeles
February 24th | It's Mobile Madness In A Fragmented Market! | Los Angeles, CA

DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. DM2's Digiday Mobile gives media leaders a chance to converge and discuss high level strategies and the future of Mobile content and advertising. The half day format for the event is designed to serve today's ultra busy top executives; Presidents, CEO's, CMO's, EVP's, and Directors. The event will provide valuable insights and new
perspectives from executives who run and control today's biggest media companies, agencies, mobile technology and service providers and brands. Plus, the event offers VIP networking opportunities which are designed to land you great deals and contacts for 2011 and beyond.

Date: February, 24th 2011
Location: Los Angeles, CA

$100 discount for socalTECH readers use code SCTECH. See

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Android Developers Conference - March 7-9, San Mateo
The Android Developers Conference, March 7-9 in San Mateo, CA, is the world's premier independent event dedicated to building, marketing and managing apps for the Android platform. The format includes dozens of top technical classes, workshops and breakout classes. Android handsets are taking the world by storm. Be part of this success. SiliconTap subscribers can receive a $100 discount off the Full Event Passport and/or gain free admission to the exhibits (first time registrants only - cannot be combined with other offers) by inserting the code MEDIASPONSOR when prompted on the eRegistration page linked from

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