Tuesday, August 30, 2011
Why Choose Integrated HR Outsourcing?
Whitepaper: Why They Chose Integrated HR Outsourcing: A Look at Three Small Companies from TriNet

Picking through the white noise about outsourcing can be time consuming and tedious. And while youíre busy doing all that research, your companyís payroll and benefits problems arenít going anywhere. You need to outsourceóbut youíre not clear on the alternatives available to you. If youíre in this position, this paper is written for you. It provides you a research tool for smaller companies by describing the reasons why three companies, all under 100 employees, decided to outsource their human resources to an HR service provider. It presents a picture of what other companies have done when faced with the challenge of wading through a crowded vendor landscape, evaluating their alternatives, and making a final decision.

Download now at http://www.socaltech.com/trinet/wp.php?id=1

Row 44 Inks In-Flight, MLB Streaming Deal
Westlake Village-based Row 44, the supplier of in-flight entertainment and broadband equipment to the airline industry, said Tuesday that it has partnered with MLB Advanced Media, to deliver live streaming video and audio in-flight. Row 44 said the deal will make Major League Baseball video and audio to commercial airline customers who are using the company's In-Flight Broadband Entertainment Platform. The deal will tsream that video to passengers' smart phones, laptops, tablets, and other Wi-Fi (More info...)

posted on Tuesday, August 30, 2011(Full story)

Insights and Opinions: Avoid Monoculture
For today's Insights and Opinions piece, we turn again to prolific blogger and local venture capitalist Mark Suster of GRP Partners, for his insights into how a wider experience--beyond the confines of the startup world--can help you as an entrepreneur.

I sometimes feel that the Silicon Valley culture and we as technologists more broadly can breed monoculture in our approach to entrepreneurship, problem solving, market analysis and technology solutions.
Experiences way beyond any hack-a-tho (More info...)

posted on Tuesday, August 30, 2011(Full story)

SwoopThat Expands Textbook Shopping Service
La Jolla-based SwoopThat, an online comparison search site for textbooks, said today that it has expanded its course search technology on the site, making it easier for students to save on textbooks. The firm, which is founded by recent college graduate Jonathan Simkin, said it is now providing textbook information for over 2,350 universities, colleges, and private high schools. The site allows students to find their college courses, and automatically searches through online retailers for the be (More info...)

posted on Tuesday, August 30, 2011(Full story)

JMI Equity Backs DoubleVerify In $33M Funding
La Jolla-based private equity firm JMI Equity has made a big investment in online advertising verification firm DoubleVerify, leading a $33M funding round in the New York company. According to DoubleVerify, the investment funding for the company came from JMI Equity, Institutional Venture Partners (IVP), as well as previous investors Blumberg Capital and First Round Capital. JMI Equity's Bob Nye, along with IVP's Dennis Phelps, joins the company's board as part of the funding. DoubleVerify said (More info...)

posted on Tuesday, August 30, 2011 (More)(Full story)

AnyMeeting Makes Webinars Pay
Huntington Beach-based AnyMeeting, the free, online web conferencing and webinar service run by Costin Tuculescu, has launched a new feature which allows anyone to sell tickets to their webinars. The service said that it has integrated PayPal to allow any user to sell tickets to their online webinars, with the ability to sell tickets to both live and recorded webinars. The firm said the feature was one of its top requested features, and is aimed at helping users make money from the content they (More info...)

posted on Tuesday, August 30, 2011(Full story)

EdgeCast Joins Google, Others On DNS Effort
Santa Monica-based content deliver network provider EdgeCast Networks said today that it has joined with OpenDNS and Google, as well as a number of other CDNs, to speed up the handling of domain name system (DNS) request on the Internet. According to EdgeCast, the support for the new standard--which embeds a portion of a user's IP address into DNS requests--will help speed up Internet access for users. DNS is the protocol which is used by computers to translate web addresses into actual Internet (More info...)

posted on Tuesday, August 30, 2011(Full story)

ConjuChem, Led By Dr. Patrick Soon-Shiong, Relaunches In LA
ConjuChem, a biotechnology firm focused on developing medicines based on therapeutics peptides, said today that it has relaunched the company, and is now based in Los Angeles under the management of Patrick Soon-Shiong, M.D. The firm, which was previously based in Montreal, Canada, was acquired by billionaire Soon-Shiong in 2010. ConjuChem said its technology might be applicable to diabetes and HIV. The firm said its technology can be used to create new drugs with similar therapeutic activities (More info...)

posted on Tuesday, August 30, 2011(Full story)

Interview with Brandon Hance, GoodThreads
Have you ever been working on something at work, and suddenly realized what you were doing was applicable to something completely unrelated in your personal life? That's what happened to Brandon Hance, founder of GoodThreads (www.goodthreads.com), a new service which makes it easy for participants in charity walks and events to create personalized T-shirts, supporting the nonprofits running those events. Brandon tells us the story about how the loss of his aunt to breast cancer--his mother's par (More info...)

posted on Tuesday, August 30, 2011(Full story)

Qualcomm Links With Wireless Education Effort In India
San Diego-based Qualcomm said today that it has linked with the Sesame Workshop India, to provide mobile phones to boost the education of children of migrants in India. The project provides mobile phones to children of migrant workers, allowing them to access radio broadcasts, educational materials, videos, songs, stories, and more via 3G, based on "Galli Galli Sim Sim", the Indian version of Sesame Street. Qualcomm and Sesame Workshop India said the effort will provide high quality, age approp (More info...)

posted on Tuesday, August 30, 2011(Full story)

Paragon Software Deploys Into Space
Irvine-based Paragon Software Group, the developer of backup and disaster recovery software, reports today that the firm's software is now orbiting the Earth on the International Space Station. According to Paragon, the firm's software had been selected by NASA prime bioastronautics contractor Wyle, to serve as the primary backup and recovery software for an ultrasound system which was launched on Atlantis in July. Paragon, which is headed by Tom Fedro, said it was also involved with creating a (More info...)

posted on Tuesday, August 30, 2011(Full story)

JustEnough Targets Sales, Customer Service
Newport Beach-based JustEnough Software, a developer of inventory and demand management software for retailers, said today that it has launched a new product. The firm said its new Mobile Sales Force Automation SuiteApp, built on top of NetSuite, provides access to opportunity/customer data, sales forecasts, and real-time calendar and task management. JustEnough said its inventory and demand management software is being used by such firms as Kenneth Cole, Levi Strauss, and Kraft Foods.

posted on Tuesday, August 30, 2011(Full story)

Kofax Names VP
Irvine-based Kofax, the developer of document capture software, said this morning that it has named Phillip Jones as its new Vice President of Field Enablement. Jones has previously served at IBM and FileNet. Kofax said the new position will focus on its field sales and service.

posted on Tuesday, August 30, 2011(Full story)

PR for Startups - September 13, 2011
LAVA Breakfast Meeting
Tuesday September 13, 2011
7:00am - 9:00am

Skirball Cultural Center, 2701 N Sepulveda Blvd, Los Angeles, CA 90049

Successfully marketing your startup to customers and investors can be challenging. What do you do if you build a website and all you hear are crickets? LAVA is putting together a panel of experts from the PR world, including journalists, bloggers and PR wizards to give you a map on how to navigate the world of public relations. Get tips on mastering social media and earning coverage for your company in the press and on the web. Come join us for a stellar panel and great networking.

See http://www.lava.org

Ventura Ventures Technology Center (V2TC) - Business Incubator
The Ventura Ventures Technology Center (V2TC) is a high-tech business incubator located in downtown Ventura, CA. V2TC offers a creative environment where high-tech start-ups and entrepreneurs can network, brainstorm, and grow their business. Work-spaces are affordable, flexible and scalable in order to allow companies the ability to manage their growth effectively and efficiently.

Learn more at http://www.v2tc.com

Siemer & Associates Publishes Q2 2011 Exit Report - Download Today
Siemer & Associates, the merchant bank serving the digital media, software, and technology industry, has published its Q2 2011 Exit Report.

The report provides an in-depth review of M&A activity and public company
valuation metrics in the digital media and software industries during the second quarter of 2011.

Click below to read the full report:

Stradling Yocca Carlson & Rauth: Winner of the ACG NY Champions Award
The M&A Advisor and ACG New York has awarded Stradling Yocca Carlson &
Rauth, along with Marlin & Associates, for Strategic Acquisition of
the Year, in the sale of iSuppli Corporation to IHS, Inc.

An independent body of experts, who represent a cross-section of the
middle market industry, judged the finalists' deals, deal makers and

"The ACG New York Champion's Awards winners represent the best of M&A
in the New York area in 2011, and Stradling earned these honors by
distinguishing themselves in a group of very impressive finalists,"
said Roger Aguinaldo, CEO of the M&A Advisor. "Despite the continued
challenging economic conditions, Stradling Yocca Carlson & Rauth has
demonstrated that perseverance and performance lead to success in this

To learn more about SYCR and its award, please go to:

CheckAlt Payment Solutions
CheckAlt Payment Solutions is a payment processing company providing Check21 services allowing businesses nationwide to utilize its eCheck and patented Remote Desktop Capture (RDC) systems to improve their top and bottom lines. The CheckAlt eCheck is the "email a check" solution that allows businesses from merchants and property managers to universities and non-profits to maximize cash flow and accounting accuracy.

Learn more about CheckAlt at their website, www.checkalt.com

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