Thursday, September 15, 2011
Shaking the MoneyTree - Sept. 22 - Santa Monica
LAVA hosts PwC's Shaking the MoneyTree

Date: September 22, 2011
Shutters on the Beach
1 Pico Boulevard
Santa Monica, CA 90405-1063

The MoneyTree Report is a quarterly study of venture capital investment activity in the United States. As a collaboration between PricewaterhouseCoopers and the National Venture Capital Association based upon data from Thomson Reuters, it is the only industry-endorsed research of its kind. The study is a staple of the financial community, entrepreneurs, government policymakers and the business press worldwide.

ē Randy Churchill, Director, Emerging Company Services, PwC

Register at

UberMedia Powers App For The Economist Group
Pasadena-based UberMedia, the developer of Twitter client applications, said Thursday that it has partnered with the publisher of The Economist to power a new desktop application and curated channel Idea People Media, The Economist Group's vertical ad network business. UberMedia said that the two will launch a custom desktop application, and a curated "UberChannel" within its UberSocial smartphone app, based on content from the network of Ideas People Media. Content providers to that vertical in (More info...)

posted on Thursday, September 15, 2011(Full story)

Celerus Diagnostics Ups Series C To $10M
Carpinteria-based Celerus Diagnostics, a developer of pathology analysis equipment, has now raised $10M in a Series C funding, according to a regulatory filing from the firm Thursday. Details on the funding have not been released by the company. The company's systems are used for rapid cancer diagnosis. Celerus has previously raised funding from Great Pacific Capital (now Persistence Partners) and Merriman Curhan Ford & Co. It appears that the actual new funding is $5M, based on prior announceme (More info...)

posted on Thursday, September 15, 2011 (More)(Full story)

Boingo Goes Live At The Grove, Americana At Brand
Los Angeles-based Boingo Wireless, the Wi-Fi network operator, said Thursday afternoon that its network at The Grove and The Americana at Brand, the two Los Angeles shopping centers owned by Caruso Affiliated, is now live. Caruso and Boingo had announced in May a deal to provide wireless in the two locations. To promote the new access, the companies said they will provide members of loyalty programs at the locations with complimentary, Boingo Wi-Fi access passes, and be running a drawing for an (More info...)

posted on Thursday, September 15, 2011(Full story)

BAE Systems Sells Ceramics Facilities In Vista
BAE Systems has sold its advanced ceramics facilities in Vista, California, to ceramics manufacturer CoorsTek, the firms said Thursday. Financial terms of the sale were not disclosed. According to the two companies, CoorsTek has acquired three facilities in Vista, totaling 106,000 square feet. Those facilities had been acquired by BAE Systems in June of 2005, through its acquisition of United Defense, Inc. The facilities are used to manufacture ceramic armor systems, semiconductor components and (More info...)

posted on Thursday, September 15, 2011(Full story)

MeLLmo Scores $30M For Roambi
San Diego-based MeLLmo, the developer of the Roambi mobile business apps for the iPhone and iPad, said Thursday afternoon that it has raised $30M in a first round of institutional funding. The round was led by Sequoia Capital. The firm said that it has added Sequoia's Greg McAdoo to its board, and Sequoia's David Spector as a board observer at the company as part of the funding. MeLLmo had previously raised $20M from individual investors for the company. MeLLmo develops business reporting and da (More info...)

posted on Thursday, September 15, 2011 (More)(Full story)

Oversee Cuts Jobs
Los Angeles-based, the operator of domain name and online marketing businesses, reported this morning that it has cut its workforce by 13 percent. According to the firm, the realignment is a part of a plan to address new growth opportunities. did not detail its exact plans. The shift comes as former CEO Jeff Kupietzky departs the firm for Israel, and the firm turned over management to Scott Morrow and Debra Domeyer. owns and monetizes domain names, operating a (More info...)

posted on Thursday, September 15, 2011(Full story) Debuts Bubble Witch Saga
Los Angeles- and London-based casual gaming developer said Thursday that it has launched a new Facebook game, Bubble Witch Saga. According to, the newest title was launched in the run up to Halloween, and focuses on bursting bubbles around a witch's cauldron. said it now has over 200 games running online, via Facebook, on mobile, and tablets. is headed by Riccardo Zacconi.

posted on Thursday, September 15, 2011(Full story)

Bandsintown Acquired By Cellfish
San Diego-based Bandsintown, the developer of a live concert tracking and discovery application for Facebook, has been acquired by Cellfish, a mobile and social applications publisher, the firms said today. Financial terms of the acquisition were not disclosed. Bandsintown helps fans track their favorite artists and concert dates, and says it has over 3.4 million music fans using its apps. Bandintown was founded by Todd Cronin and Phil Sergi.

posted on Thursday, September 15, 2011(Full story) Opens Auto Pricing, Specs API
Looking to tap into the developer community, Santa Monica-based car information site said today that it has opened up a new application programming interface (API), which will allow software developers to access its full database of new car and used car specification and pricing. Edmunds said the new API will help developers to design and enhance their own, online car shopping applications. Edmunds is working with API management firm on the effort. Edmunds said it has als (More info...)

posted on Thursday, September 15, 2011(Full story)

Central Desktop Names Product VP
Pasadena-based Central Desktop, the provider of cloud-based project and collaboration software, announced today that it has named Kristy McKnight as its Vice President of Products. McKnight joins the company from Telecommunications Systems, Inc., the firm which acquired Networks in Motion, and also has served at, Intuit, and Arthur Andersen. Central Desktop develops online, project management and collaboration tools. The firm is headed by Isaac Garcia.

posted on Thursday, September 15, 2011(Full story)

Interview with Josh Brooks, Postcard On The Run
In the day and age of digital photos, too often the photos we take end up filed away untouched on your computer, or buried on your iPhone. Unlike the past, when photos were treasured and shown off to friends and family, it seems like photos are almost disposable. However, Los Angeles-based Postcard On The Run ( is trying to recapture that sense of value of physical photographs, with its new service, which turns digital photos into postcards. We spoke with Josh Brooks, th (More info...)

posted on Thursday, September 15, 2011(Full story)

Club Penguin Launches iPhone Game, Puffle Launch
Burbank-based Club Penguin, the online virtual world for kids that is owned by Disney, has launched its first iPhone app, Puffle Launch. Club Penguin said the new all--which runs on iPhone, iPod Touch, and iPad--is based on an in-game title of the same name which runs within Club Penguin. The new title costs $0.99 in the App store. Club Penguin said the launch of the app comes due to demand from the kids using mobile phones, wanting access to the game, and is only the beginning of Club Penguin o (More info...)

posted on Thursday, September 15, 2011(Full story)

Mogreet Targets Broadcasters
Los Angeles-based Mogreet announced this morning that it is releasing a new product, aimed at the radio broadcasting industry. According to Mogreet, its new Mocast Broadcast Platform is specifically aimed at helping move radio stations into the mobile space, providing a platform for those stations to automate delivery of breaking news and multimedia, run contests and sweepstakes, provide daily deals and coupons, and more via mobile phone. Mogreet said it developed the new product with help of it (More info...)

posted on Thursday, September 15, 2011(Full story)

Verve Opens New York Office, Expands Sales Team
Encinitas-based Verve Wireless, the developer of mobile applications for the local media and newspaper business, is expanding its sales efforts, saying today that it has opened up a New York office, and also dramatically expanded its national sales team. Verve said it opened up a office in Times Square, as well as hired a set of regional VPs--many from Greystripe, the ad firm recently acquired by ValueClick. Verve said it has named Linda Gluszak as Regional VP Eastern Sales, Beau Davis as Region (More info...)

posted on Thursday, September 15, 2011(Full story)

CODA Holdings Buys EnergyCS
Los Angeles-based CODA Holdings, the developer of electric vehicles, announced this morning that it has acquired Monrovia-based EnergyCS, a developer of battery management systems. Financial terms of the acquisition were not announced. According to CODA, EnergyCS provides a variety of technologies used for long term performance management of battery systems, and is one of the firm's partners in development of its all-electric vehicle. EnergyCS was founded in 2001 by Peter Nortman, and is also kn (More info...)

posted on Thursday, September 15, 2011(Full story)

5 Ways To Manage The Rising Costs Of Benefits by TriNet
A robust benefits package can be the difference between a talented superstar choosing to work with you versus a larger, more established competitor. But with the cost of benefits rising each year, providing a benefits package that helps you attract, retain and motivate talented people gets harder all the time. With knowledge and planning, you can create a win-win situation for yourself and your employees. You can use benefits to meet the needs of your workforce and successfully compete for top talent. As a business owner, itís important to be aware of the ways you can manage costs and attract top hires. In this paper read about: 1. Finding a benefits package thatís tailored for your specific industry 2. Encouraging consumerism among your employees to help save money 3. Taking advantage of technology to keep a lid on administrative costs 4. Promoting health and wellness programs to help prevent heavy benefits usage 5. Preparing for the impact and opportunities of health care reform.

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