Monday, January 30, 2012
TriNet: Principles for Building an Effective Human Capital Plan
Almost every business leader will say that people are their most important
asset, but few do anything about it. If you are going to take this
principle seriously then human capital planning is crucial. The Human
Capital Plan is an important tool that organizations use to drive focused
actions that can ensure goal achievement and business success. It allows
organizations to assess, plan for, and respond proactively to its human
capital challenges and needs. It helps shape the organization by building
a plan to develop the workforce and practices needed to meet an
organization’s vision, mission, and goals. Read on to learn about 10 principles to follow in order to build an effective human capital plan for your organization.

Download the white paper at:

Demand Media Sees Executive Exodus
Santa Monica-based Demand Media, the online content publisher headed by Richard Rosenblatt, has seen the exodus of three of the firm's EVPs and founders. The move was first uncovered by Larry Fitzgibbon, Joe Perez, and Steven Kydd apparently are all leaving Demand Media for "other opportunities." Fitzgibbon, Perez, and Kydd were among those who took Demand Media from inception through its IPO.

posted on Monday, January 30, 2012(Full story) Sets Co-CEOs
Los Angeles-based, the online domain name and Internet marketing firm, has set Debra Domeyer and Scott Morrow as Co-CEOs of the company, the firm said Monday. Domeyer was previously co-president and CTO, and Morrow was Co-President. Both have been heading up's operations since shortly before Jeff Kupietzky left the company last year, to relocate to Israel for family reasons. Morrow had previously been at ThisNext, and also served at IAC/Citysearch and Download/com/CNET Ne (More info...)

posted on Monday, January 30, 2012(Full story)

Mobile Roadie Powers App For The Los Angeles Kings
Los Angeles-based mobile apps developer Mobile Roadie is powering a new app for the Los Angeles Kings, the company said today. The official app for the Los Angeles Kings--which currently is available on the iTunes store and will be shipping on Android later this week--lets fans connect with information on the Kings, including video, information on players, games, breaking news, photo galleries, and more. Mobile Roadie said it is now powering over 2,000 apps, reaching 15 million end users.

posted on Monday, January 30, 2012(Full story)

Ceres Expected To Hit Market Feb 9th
Thousand Oaks-based Ceres, which develops specialized seeds for the biofuels industry, is planning to hit the market on February 9th, according to the NASDAQ IPO calendar. Ceres recently estimated its IPO pricing at between $21.00 and $23.00 per share. If successful, the offering will raise $132.25M for the company. Ceres has applied to list as CERE on the NASDAQ Global Market. Ceres is backed by investors Artal, Warburg Pincus, Ambergate Trust, Oxford Bioscience, GIMV, Oppenheimer Growth, and M (More info...)

posted on Monday, January 30, 2012(Full story)

Goodreads Decouples From Amazon
Santa Monica-based Goodreads, the online community for book readers headed by Otis Chandler, said today that it has separated itself from its former reliance on's book information, and is now gathering its data from Ingram, the largest wholesaler of books in the U.S. According to Goodreads, it is also working with other open data sources for book information on the site. According to Goodreads, the move came due to restrictive limitations on's book API, such as inability to (More info...)

posted on Monday, January 30, 2012(Full story)

Topspin Launches Social Analytics Service
Los Angeles-based Topspin Media, which develops tools to help musicians market themselves online, has released a new set of analytics tools today, called Topspin Sharealytics. According to Topspin, the new set of features comes via a collaboration with social analytics firm Topspin said the new set of features will allow artists to track the spread of their marketing widgets on Facebook and Twitter, track signups, and more. Topspin is headed by Ian Rogers. is a San Francisco star (More info...)

posted on Monday, January 30, 2012(Full story)

Tilana Seeks Buyer
San Diego-based Tilana, a developer of online backup, synchronization, and storage services, reported this morning that it is looking to sell the company. According to the firm, it has retained Strategic Advisory Services International (SASI) to explore the sale of the firm. Tilana, which has raised $3M in funding, said it has realized that "being part of a larger entity" will help it scale its platform.

posted on Monday, January 30, 2012(Full story)

SAIL Venture Partners Extends To Canada
Costa Mesa-based SAIL Capital Partners, the clean technology investor, said today that it has created a joint venture in Canada, to invest in early stage cleantech companies. SAIL said that the move comes as part of a joint venture with a Canadian subsidiary of Stifel Financial Corp. The new joint venture will be located in Toronto, and invest in early stage cleantech companies. Size of the firm's Canadian venture capital fund was not announced.

posted on Monday, January 30, 2012(Full story)

JustEnough Gets Customer
Newport Beach-based JustEnough Software, a developer of a cloud-based app for managing customer demand and inventory planning, said this morning that it has been selected by a retailer. According to the company, Journelle is using its products for forecasting customer demand, planning inventory, and optimizing purchasing. Financial impact of the customer win was not disclosed. JustEnough's software is being used along with NetSuite's SuiteCloud software. Journelle is a New York City lingerie sto (More info...)

posted on Monday, January 30, 2012(Full story)

Myricom Gets Win On Wall Street
Arcadia-based Myricom, which develops specialized, 10-Gigabit Etherent adapters targeted at low latency applications like financial trading, reported a win today at Trading PHysics, a provider of analytics software and market data delivery systems. According to Myricom, the firm is using its dual port adapters and low latency software for a High Frequency Trading (HFT) application. Financial details of the win were not announced. Myricom said the customer is using the company's adapters to manag (More info...)

posted on Monday, January 30, 2012(Full story)

Santa Barbara-based Innovative Micro Technology, the provider of MEMS foundry services, said late Friday that it has named Craig Ensley as President and CEO. Ensley replaces Dr. John Foster, who the company said has resigned to become CEO of one of its major customers. Ensley was previously CEO of DisplayLink Corporation, and also had served as President and COO of Peregrine Semiconductor. He also has been at Cirrus Logic, Crystal Semiconductor, and Rockwell International. Foster has moved to Ow (More info...)

posted on Monday, January 30, 2012(Full story) Takes On Legal Software
Los Angeles-based LawLoop, a developer of legal software, is launching a new legal software application aimed at helping attorneys manage their practices. The startup, headed by attorney Tom Zuber, said it is developing a all-in-one legal software system that handles the needs of managing a legal practice. Zuber is co-founder of the law firm Zuber and Taillieu. The startup said it will be offering its software via a monthly subscription, without any setup costs, but did not announce pricing. Th (More info...)

posted on Monday, January 30, 2012(Full story)

Shaking the MoneyTree 2012
Please join PwC, the Los Angeles Venture Association, and a distinguished panel of venture capitalists and industry experts for their insight into results of the MoneyTree Report.

The MoneyTree Report is a quarterly study of venture capital investment activity in the United States. As a collaboration between PwC and the National Venture Capital Association, based upon data from Thomson Reuters, it is the only industry-endorsed research of its kind. The MoneyTree Report is a staple of the financial community, relied upon by entrepreneurs, government policymakers and the business press worldwide.

Q4 2011 and 2011 Year-End Results:
Thursday, March 1, 2012
6:00pm – 8:30pm
Fairmont Miramar Hotel & Bungalows
101 Wilshire Boulevard, Santa Monica, CA 90401

To register for Shaking the MoneyTree, visit

Safire Partners Executive Search
Safire Partners has completed 150+ retained executive searches since 2006
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DOMAINfest Conference in Santa Monica - Feb 1
PITCHfest Contest at DOMAINfest Conference in Santa Monica on Feb 1.

You'll get 3 minutes to pitch your innovative new business concept to
a panel of four judges that includes John Morris, Chairman Emeritus of
Tech Coast Angels and Ben Kuo, Founder of

Submit by Jan 24. Rules and form at

Online marketers should attend DOMAINfest conference Jan 31 - Feb 2.

Keynoter is Twitter Co-founder Biz Stone. Expert speakers will offer
latest tips in SEO, SEM, affiliate marketing, local, mobile, landing
page optimization, keyword research, more. Great evening parties, too.

Visit and

Ventura Ventures Technology Center (V2TC) - Business Incubator
The Ventura Ventures Technology Center (V2TC) is a high-tech business incubator located in downtown Ventura, CA. V2TC offers a creative environment where high-tech start-ups and entrepreneurs can network, brainstorm, and grow their business. Work-spaces are affordable, flexible and scalable in order to allow companies the ability to manage their growth effectively and efficiently.

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