Thursday, May 10, 2012
Binary Pulse Technology Marketing. We Create Demand.
Binary Pulse Technology Marketing
We Create Demand for California's Technology Companies

For more than ten years, dozens of Southern California's industry-leading
tech firms have turned to Binary Pulse for their demand-generating
strategies and programs.

Our services include:

-- Demand Generation Planning and Execution
-- Channel Program Development
-- Lead Capture and Management
-- Web Site Development & Search Engine Marketing
-- Corporate and Product Branding
-- Online Integration Strategies
-- Reseller Recruitment
-- Multimedia Presentations
-- Social Media Marketing

Please visit us at
to learn more or give us a call at 949-336-7400.

MP3Tunes Files For Bankruptcy
San Diego-based MP3tunes, the online music locker service started by Michael Robertson, has filed for bankruptcy, according to documents posted to the web by an ex-employee. According to Robertson, in an interview with CNET, the bankruptcy filing came due to overwhelming legal costs to fight a battle with EMI. EMI sued MP3tunes in 2007, accusing the firm of violating its copyright. The bankruptcy-due-to-entertainment-studio-lawsuit is not an unfamiliar one for Robertson, whose most famous startu (More info...)

posted on Thursday, May 10, 2012(Full story)

SpaceX Ties With Firm To Offer Passengers Flight To Private Space Stations
Hawthorne-based SpaceX and a firm working on developing its own, orbiting space station designs said Thursday they that have partnered to carry passengers to private space stations on the SpaceX Dragon spacecraft. According to SpaceX and Bigelow Aerospace, SpaceX will offer crewed missions to Bigelow's space "habitats", which the firm said are planned to help provide national space agencies, companies, and universities with their own orbiting space stations. The firms did not give any timelines (More info...)

posted on Thursday, May 10, 2012(Full story)

Cyber Rain Gets EPA WaterSense Certification
Encino-based Cyber Rain, the developer of Internet-connected, irrigation system controllers, said Thursday that it has earned an EPA WaterSense Certification. The company said that its products--which use weather data downloaded from the Internet to better control how much to water--which meets specifications for weather-based irrigation controllers developed by the EPA. Cyber Rain said that it is the first smart irrigation product to achieve full Watersense certification. Cyber Rain is backed b (More info...)

posted on Thursday, May 10, 2012(Full story)

GameSalad Inks Deal with Tencent
Los Angeles-based game development software developer GameSalad said Thursday that it has inked a game development deal with Chinese internet and mobile services firm Tencent. According to GameSalad, the deal includes a series of initiatives to bring GameSalad to China, including helping developers using GameSalad on localization, marketing, monetization, and featured distribution in Tencent's App Store in China. GameSalad also said it would be launching a new version of its GameSalad Creator to (More info...)

posted on Thursday, May 10, 2012(Full story)

Moviepilot Gets $7M, Sets Up Shop In Los Angeles, which runs a movie recommendation and discovery website aimed at covering movies before their release, said today that it has raised $7M in a Series B funding, to expand the German firm into the U.S. As part of the funding, Moviepilot is setting up an office in Los Angeles, and has moved its CEO, Tobi Bauckhage, to LA. The funding was led by DFJ Espirit, and also included T-Venture, Grazia Equity and VC Fund Creative Industries Berlin. Moviepilot's web site helps studios engage w (More info...)

posted on Thursday, May 10, 2012(Full story)

Rubicon Project Bolsters Executive Ranks
Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. The company said it has tapped Brian Pike, former CTo of Ticketmaster to the CTO role, Victoria von Szeliski, former Ticketmaster Deputy General Counsel to the General Counsel position, and former Yahoo VP of Product Management John Slade as its SVP of Product Management. Rubicon develops sof (More info...)

posted on Thursday, May 10, 2012(Full story)

Interview with Gary Beer, StarCast Auditions

How do you help aspiring actors and actresses break into the film industry? Gary Beer is a longtime film industry insider, having been Managing Director of the Sundance Film Festival from its beginnings until 1999 , and founder documentary cable programming service Smithsonian Networks, which he started while he was CEO of the business enterprises of the Smithsonian Institution. Beer and his co-founder saw that promising, talented actors and actresses did not have a good way to truly break (More info...)

posted on Thursday, May 10, 2012(Full story)

BioSurplus Gets $1.5M For Boston Expansion
San Diego-based BioSurplus, a provider of pre-owned, laboratory instruments for the life sciences industry, said today that it has raised $1.5M in a capital raise for an expansion into Boston. The firm said the funding came from KI Investment Holdings. BioSurplus offers up used and surplus laboratory equipment for its customers, and also has operations in San Diego, San Francisco, and Korea, in addition to online sales. The firm is headed by Preston "Cinco" Plumb.

posted on Thursday, May 10, 2012(Full story)

BeyondTrust Buys eEye
Carlsbad-based BeyondTrust, a developer of security and access control software, said today that it has acquired eEye DIgital Security, which develops vulnerability management software. Financial terms of the acquisition were not announced. BeyondTrust said it would integrate eEye's Retina CS Vulnerability Management and Analytics products into its PowerBroker family. eEye was venture backed by Openview Venture Partners, Bessemer Venture Partners and Insight Venture Partners, and had been starte (More info...)

posted on Thursday, May 10, 2012(Full story)

Central Desktop Bolsters Board
Pasadena-based Central Desktop, the developer of cloud-based, project collaboration software which is headed by Isaac Garcia, said Wednesday that it has bolstered its board. The firm said it has added Brent Rasmussen, president of CareerBuilder North America, to its board of directors. Rasmussen has headed up CareerBuilder for a decade, according to the company, and will help contribute his experience in sales, marketing, customer operations and technology know-how to Central Desktop. Central De (More info...)

posted on Thursday, May 10, 2012(Full story)

Quantum Technologies Gets $10M Credit Line
Irvine-based Quantum Fuel Systems Technologies, the developer of electric vehicle propulsion systems and related alternative energy products, reported today that it has received a working capital line of credit worth up to $10.0M. The firm said the line of credit came from Bridge Bank, and was at prime rate plus 2 percent. Quantum said it was advised by Advanced Equities in the transaction. Quantum is publicly traded as QTWW.

posted on Thursday, May 10, 2012(Full story)

Reliable Colocation and Dedicated Servers in LA: Colocation America
Colocation America's line of internet related services includes dedicated server hosting and colocation with a high level of redundancy. We operate through 22 data centers around the United States, located in five major cities: Los Angeles – San Francisco – Chicago – New York – New Jersey.

Among the benefits of choosing Colocation America are:

100% uptime guarantee and premium bandwidth (over 55% peered)
24/7 security and support, remote boots and remote hands
100 & 1000 Mbps customer access ports
Cisco carrier routing system for core networks
Uninterruptible power supply and generator backup
Flexible dedicated server packages
Microsoft and Cisco certified engineers
2(N+1) redundant facilities with redundant climate control systems
PCI, SAS 70 Type II and HIPPA compliant

For more information visit:

Safire Partners Executive Search
Safire Partners has completed 150+ retained executive searches since 2006
working with emerging businesses in digital media, Internet, eCommerce,
software and clean technology across Southern California. Please visit
our website to see an updated list of our clients and searches completed
at We are always interested in
meeting new candidates and potential clients, so feel free to email our
Managing Partner, Todd Gitlin at We can also always be a
friendly source for investor introductions and general market /
compensation intelligence.

VC IN THE OC 2012 - May 15th
OCTANe will host the largest gathering of VCs in Orange
County this year on May 15, at the Hyatt Regency Huntington Beach. Over
45 VCs and investors will attend and participate in discussions focused on incubators, M&A, private investors, and much more.

John Balen of Caanan Partners, which recently closed a $600 million fund,
will give the VC Keynote with a “View from the Valley”
and top investment trends. Ted Schilowitz of RED Digital Cinema – the
maker of ultra high-resolution digital movie cameras used in virtually all major motion pictures – will deliver the OC Innovation keynote.

Attendees will also have access to six panel discussions, VC Speed-
dating, 14 investment presentations, a showcase of 100 innovative OC
companies, and top-tier networking with Southern California executives.

Green Business BASE CAMP - May 31 to June 3rd, Los Angeles
Green Business BASE CAMP provides you with expertise in entrepreneurial
skill-building, industry-specific tools, strategic networking, expert
coaching and access to the most successful people in the green and
cleantech business.

Do you know entrepreneurs who could benefit from the BASE CAMP experience?

Picture this: 100 entrepreneurs will be surrounded for four enriching days by peers they respect, industry experts they admire, and investors they will want to impress. In addition to gaining critical tools, knowledge and personal advice, BASE CAMP attendees will walk away with the confidence they need to succeed and a clear sense of where to go next.

Paul Hawken, environmentalist, entrepreneur, journalist and author will kick off the inaugural workshop activities with words of wisdom and inspiration. Paul is THE godfather of sustainable business (but you probably know that).

Register today at:

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Ventura Ventures Technology Center (V2TC) - Business Incubator
The Ventura Ventures Technology Center (V2TC) is a high-tech business incubator located in downtown Ventura, CA. V2TC offers a creative environment where high-tech start-ups and entrepreneurs can network, brainstorm, and grow their business. Work-spaces are affordable, flexible and scalable in order to allow companies the ability to manage their growth effectively and efficiently.

Learn more at

An Executive’s Guide to Cutting HR Costs
An Executive’s Guide to Cutting HR Costs from TriNet

Entrepreneurial execs know that they need to follow the rules, but they may not realize what decisions may lead to the two vital components that keep HR costs lower: 1. Increasing productivity 2. Minimizing human capital expenses The following paper will focus on minimizing human capital expenses in four areas: 1. Hiring the right person for the right seat on the right bus 2. Improving performance with motivational yet balanced total compensation 3. Complying with the law 4. Offering competitive benefits, communicated effectively

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