Tuesday, October 29, 2013


Rubicon Project Grows Executive Team
Los Angeles-based Rubicon Project, the digital advertising startup which helps publishers automate ad placements on their websites via a real-time, trading platform, has expanded its management team, saying that it has named four new executives Tuesday. The two include a new Chief Marketing Officer, Julie Ginches; a new Head of Seller Cloud, Kaylie Smith; a new SVP, Product, Stacey Gomes; and a new SVP, Operations & Strategy, Ingrid Lestiyo. Ginches was previously at DataXu; Smith was previously (More info...)
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Magisto Gets Funding From Qualcomm
Magisto, a developer of social video editing tools, said Tuesday that it has raised $13M in a funding round, which came from San Diego-based Qualcomm, along with flash memory developer Sandisk. The Series C funding round also included Magma Venture Partners and Horizons Ventures. Magisto is based in Israel.
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Ixia Acquires Net Optics
Calabasas-based network testing equipment and software developer Ixia announced Tuesday that it is acquiring Net Optics, a developer of network and application analysis products. Ixia said it will pay $190M in cash for Net Optics. Ixia said that net Optics had $49M in revenue in 2012, and had revenues of $42M for the first nine months of 2013. Ixia was advised by Stifel, Nicolaus & Company and Bryan Cave LLP in the deal; Net Optics was advised by BofA Merrill Lynch and Dorsey & Whitney LLP.
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Convertro Names Two VPs
Santa Monica-based Convertro, the developer of marketing analytics software headed by startup veteran Jeff Zwelling, has bolstered its executive talent base today, announcing the hiring of two new VPs. Convertro said that it has named Paul Bates as Vice President of Advertiser Solutions, and Sarah Chambers as Vice President of Account Management. Bates was previously VP of Product Management at MarketShare, and Chambers was previously at Clearsaleing (eBay Enterprise Attribution). Convertro's pr (More info...)
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Fullscreen Launches Channel+ Consulting Service
Los Angeles-based YouTube network Fullscreen announced today that it has launched a new, personalized consulting service called Channel+, aimed at helping agencies, brands, and media companies with their YouTube efforts. According to Fullscreen, Channel+ has been a service of the company for two years, but has now become a dedicated business division. The new unit will provide asset management and protection, digital marketing dashboards, and more in addition to the consulting.
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Brighter.com Gets $15M More For Dental Service
Los Angeles-based Brighter.com, the dental care startup headed by startup veteran Jake Winebaum, said this morning that it has raised $15M in a Series C funding round, to expand to new markets. The new funding was led by Tenaya Capital, and also included Mayfield Fund and Benchmark. As part of the funding, Stewart Gollmer of Tenaya Capital will join the company's board of directors. Brighter.com offers up a dental care service which provides pre-negotiated rates at local dentists, aimed at the 4 (More info...)
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Ingram Micro Acquires Shipwire
Santa Ana-based electronics distributor Ingram Micro has acquired Shipwire, a provider of e-commerce fulfillment and supply chain management which was based in Palo Alto, California. Financial terms of the buy were not disclosed. According to Ingram Micro, the move will help accelerate its growth in the e-commerce fulfillment area. Ingram Micro said that Shipwire will continue to be operated as a wholly owned subsidiary of the company, under the direction of Shipwire founder and CEO Damon Schech (More info...)
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OneRoof Energy Names CFO
San Diego-based OneRoof Energy, the provider of solar leasing and installation services, said this morning that it has named Dan Halvorson as the company's new Executive Vice President and Chief Financial Officer. Halvorson had previously been Executive Vice President of Operations and Chief Financial Officer of DivX, up until its acquisition by Sonic Solutions. Halvorson also had served at Novatel Wireless and Dura Pharmaceuticals.
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Critical Diagnostics Names Board Member
San Diego-based Critical Diagnostics, a developer of cardiac biomarkers, said today that it has named Richard Dee to its board of directors. Dee is a board director and Senior Vice President at Unilab, and also serves on the boards of Assisi Development Foundation and ASA microfinance in the Philippines, and Temasek Lifescience Laboratories in Singapore. Unilab, which is a major pharmaceutical and healthcare firm in Asia, is Critical Diagnostics' distribution partner in the Phillipines.
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Yardi Wins Insurance Company
Santa Barbara-based Yardi, the developer of real estate and property management software, reported a win Monday with American National Insurance Company. Size of the win was not announced. Yardi said that American National is using the company's technology for property management and accounting. American National Insurance Company is based in Galveston, Texas.
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Cie Games Plans Android Title
Long Beach-based mobile game developer Cie Games said Monday that it will be releasing an Android version of the company's game, Racing Rivals. The multi-player, racing game had previously been only avialable on iOS. The new title will be available on Google Play. The game is sponsored by Nitto Tire. Cie Games develops a number of mobile and social games focused on auto-related activities, which are sponsored and built around automotive brands. Cie Games did not say when the actual software will (More info...)
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