Monday, September 8, 2014
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Anametrix Ties Into Tableau
San Diego-based Anametrix, which develops marketing analytics software, said Monday that it has tied its software to Tableau, the developer of visual data analytics tools. According to the Anametrix, it has launched Anametrix for Tableau, which allow marketers to use Tableau to more easily drill down into information being collected by the company's software. Price of the new product was not announced. Anametrix is led by Pelin Thorogood.

posted on Monday, September 8, 2014(Full story)

Bill Gross Backs Startup Idea Marketplace IdeaMarket
Bill Gross, the founder of Pasadena's Idealab, is stepping out of the lab, and into the market--saying Monday that it has co-founded a new startup called IdeaMarket, which will let investors submit funded, high level startup ideas, let the public provide feedback, and allow technically oriented talent make a bid to help bring those ideas to life. According to the startup--which is based in San Francisco--it will let participants in the process share in equity and other profits from those compani (More info...)

posted on Monday, September 8, 2014(Full story)

Rubicon Project's Frank Addante: Why An IPO Is Only The Start

Los Angeles-based online advertising technology provider Rubicon Project ( recently had its IPO, making it one of the big success stories of Southern California's technology startup world. However, according to founder and CEO Frank Addante--it's important to think of the IPO not as an exit, but as just another milestone and funding event in the company's life. Frank talked to us about the IPO, the market, why supporting the Los Angeles startup community was important to (More info...)

posted on Monday, September 8, 2014(Full story)

Pick1 Helps You Learn More About Each Other
Westlake Village-based Pragmatic Solutions, which develops data software used by videogame developers to analyzer user interests and behavior, has applied its experience in the videogaming world to develop a new app called Pick1. Pragmatic said that Pick1, which runs on iOS, lets users reveal their personality traits, and discover their habits, interests and preferences by picking from pairs of choices. The social app lets users ask their friends and followers different kinds of questions on any (More info...)

posted on Monday, September 8, 2014(Full story)

TextMarks Wins Deal In Florida
Pasadena-based TextMarks said today that it has scored a win in Tampa, Florida, and will be powering the text messaging capabilities for the Hillsborough Regional Transit Authority (HART). Financial impact of the win was not disclosed. TextMarks said that its service will be used to send out text messages on bus arrivals and schedules, via a GPS-based app called OneBusAway. TextMarks provides the SMS solutions both through the app as well as through short code messages.

posted on Monday, September 8, 2014(Full story)

Boingo Launches New Public Wi-Fi Design Approach
Los Angeles-based Boingo Wireless said this morning that it has launched a new approach to deploying public, Wi-Fi access, which it calls S.M.A.R.T. Networks. According to Boingo, its new network design effort splits public Wi-Fi into various tiers of access, ranging from free, advertising and sponsorship supported Wi-Fi, up to 20MB enterprise Wi-Fi service. The company says S.M.A.R.T. stands for Secure, Multiplatform, Analytics-Driven, Responsive and Tiered. Boingo said it has begun deploying t (More info...)

posted on Monday, September 8, 2014(Full story)

Ignyta Names CSO
San Diego-based biotechnology developer Ignyta said this morning that it has named Robert Wild, Ph.D., as the company's new Chief Scientific Officer and Senior Vice President, Research. Wild was most recently Chief Scientific Officer, Oncology Research, Drug Discovery at Eli Lilly & Company, and also has served at OSI Pharmaceuticals and Bristol-Myers Squibb. Ignyta is focused on cancer treatments.

posted on Monday, September 8, 2014(Full story)

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