Friday, September 19, 2014
Driving User Engagement With FEM's Video Recommendations
Can software algorithms help drive more user engagement and video views for publishers? According to Los Angeles-based FEM (, video recommendations can make a significant difference in how long a user spends on a website or app. Rachel Payne, the CEO and one of the co-founders of FEM, is a veteran of Google, and is taking her experience there and applying it into the video recommendations and engagement area. We caught up with Rachel recently to hear more about the company.

What (More info...)

posted on Friday, September 19, 2014(Full story)

The First socalTECH 50: Where Are They Now?

Last year, we compiled our first list of the socalTECH 50: our attempt to pick fifty people here in Southern California's technology industry who represent some of the best of what the region has to offer, and which we though people ought to keep an eye on. We're doing that again this year, with the thought to highlight some of the people (not companies) here who are worth watching, wherever they are and whatever they are doing. So how did we do, nearly eleven months later?

First off, on ou (More info...)

posted on Friday, September 19, 2014(Full story)

Heard Takes On Social Sharing, Networking
Santa Monica-based Heard, a startup developing social sharing and networking software for iOS, Android, and the desktop said this week that it has launched a brand new "social exchange" software product aimed at letting people share and exchange content online. The company was co-founded by Dave Vronay (CEO) and Ruben Kleinman (CTO), who previously spent time at Netflix developing that company's movie classification and matching system. Heard said that its software revolves around "badges" earne (More info...)

posted on Friday, September 19, 2014(Full story)

Colorescience Gets $15M
Carslbad-based Colorescience, a developer of premium makeup, suncare, and skincare products, said this week that it has raised $15M in a funding round. The Series B funding was led by Longwood Fund, and also included the company's existing investors. The company said $7.5M of that round came from its existing investors, whic include Hale BioPharma Ventures, Split Rock Partners, Merritt Capital Corporation, HealthCare Ventures, Montreux, Domain Associates, and others. Colorescience said the stock (More info...)

posted on Friday, September 19, 2014 (More)(Full story)

Cynvenio Biosystems Scores Insurance Reimbursement Win
Westlake Village-based Cynvenio Biosystems said this week that it has scored a big win for its genomic testing products, with the company's ClearID Breast Cancer test now reimburseable under most health insurance plans. Cynvenio said its cancer therapy blood test is being accepted by Aetna, UnitedHealth Group, Cigna, Assurant, Blue Cross/Blue Shield, Humana, Kaiser Permanente and others. Cynvenio's test uses a blood test and DNA sequencing to monitor patient response to cancer treatment, and is (More info...)

posted on Friday, September 19, 2014(Full story)

SAM Congratulates Beats Music and Beats Electronics
Stubbs Alderton & Markiles, LLP would like to congratulate long time client Beats Electronics and Beats Music in their acquisition by Apple, Inc.

In addition to acting as Beats' counsel since its formation in 2008 by Dr. Dre and Jimmy Iovine, SAM was involved in the sale to Apple. Attorneys assisting in the acquisition transaction included Scott Galer, Gaurav Krishan and Mariam Tonya Karson.

For more information about our services, contact Heidi Hubbeling at or (310) 746-9803.

Stradling, Attorneys At Law (

Stradling Yocca Carlson & Rauth (“Stradling”) is a premier business law
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