Friday, September 11, 2015
PR For Startups - September 17 - Santa Monica
PR FOR STARTUPS. SAM Preccelerator Program. SSE PR’s founder Jessica
Engholm will be providing an in-depth presentation and discussion on how
startups can best utilize public relations. Jessica will address the
notorious questions that startups really want answered:

What type of companies need PR? When is it needed? What is the ROI? How
much does it cost? Will it increase sales? How long will it take to see
results? How should a startup select an agency?

The program will also include an overview of public relations strategies
and tactics, how PR differs between mature companies and startups, DIY
methods versus professional services, and the ESSE PR program developed
specificaly for startups.

Register today!

Fitwall Acquired By Skechers' Jeff Greenberg
Irvine-based fitness chain Fitwall has been acquired by Jeff Greenberg, the co-founder of Skechers, along with investor Jake Silverstein, the two said today. Financial details of the buy were not disclosed. The two said they now have a controlling stake in Fitwall, wiith Greenberg joining the company's board as Chairman. Greenberg was already an investor in Fitwall, which focuses on using technology like Bluetooth heart rate monitors and iPads to improve fitness.

posted on Friday, September 11, 2015(Full story)

NantOmics Buys OncoPlex Diagnostics
Los Angeles-based molecular diagnostics company NantOmics, which is one of the group of companies owned by biotech billionaire Patrick Soon Shiong, said Thursday that it has acquired OncoPlex Diagnostics, which is an accredited clinical laboratory focused on testing tumor cell proteins using mass spectrometry analysis. Financial termsd of the acquisition were not disclosed. NantWorks, the umbrella company for Soon Shiong's many ventures, already held a stack in OncoPlex, having first invested i (More info...)

posted on Friday, September 11, 2015(Full story)

Qualcomm Targets Consumer Drone Market With New Platform
San Diego-based Qualcomm has launched a new reference platform, specifically aimed at helping designers incorporate its chips into drone aircraft, the company said Thursday. According to Qualcomm, its subsidiary, Qualcomm Technologies, has launched a new reference platform called Qualcomm Snapdragon Flight, which is specifically aimed at use in consumer drones. The new platform offers up video and image capture, communications, navgiation, and a set of development tools, all aimed at integrating (More info...)

posted on Friday, September 11, 2015(Full story)

Orexigen Gets $60M In Private Placement
San Diego-based Orexigen Therapeutics, the publicly held biotech developer, said Thursday that it has raised $60M in a private placement. The funding came from The Baupost Group, LLC. Orexigenn Therapeutics said the new funding will go towards strengthening its balance sheet, ahead of commercial launch of its products. Orexigen said The Baupost Group purchased 5 million shares of its common stock at $3 per share, plus 0.25 of a warrant, which are exercisable for five years at $6 per share.

posted on Friday, September 11, 2015(Full story)

Iteris Signs Deal with Valent USA
Santa Ana-based transportation and agriculture information provider Iteris reported this week that it is in a deal with Valent U.S.A., to provide field-level weather, soil content, and crop protection via an API. According to Iteris, Valent is tapping into its ClearAg application programming interface, professional services, and more. Financial details of the deal were not disclosed. Valent provides products for agricultural crop protection and improviing crop yields, including herbicides, insec (More info...)

posted on Friday, September 11, 2015(Full story)

TechCXO - Los Angeles
TechCXO is a professional services firm that provides experienced,
C-Suite professionals to deliver strategic and functional consulting
services for technology companies. We answer your critical issues
around obtaining capital, increasing revenue, entering new markets and
improving margins. TechCXO partners combine practical experience,
comprehensive resources and best practices to deliver objective,
high-value results.

For TechCXO Los Angeles, please contact:

Tim Noonan
Managing Partner, LA Region

SoCal IP Law Group LLP - Serving the IP Needs of Technology Innovators
IP Litigation . IP Transactions . Patent & Trademark Prosecution . IP
Strategy .

Westlake Village . Santa Barbara . Irvine. 805-230-1350

Stradling, Attorneys At Law (

Stradling Yocca Carlson & Rauth (“Stradling”) is a premier business law
firm with over 125 attorneys and 10 offices in the western US. The offices are: Newport Beach, Santa Barbara, Santa Monica, San Diego, San Francisco - SOMA, San Francisco - Financial District, Sacramento, Reno, Denver, Seattle. The Firm’s corporate, litigation and public law practices are well known for their expertise and depth. Stradling's clients include emerging and high growth public and private companies as well as private equity funds, venture capital groups and their respective portfolio companies. Widely recognized for its expertise, responsiveness and outstanding client service, the Firm's size, structure, and culture allow it to provide the highest quality representation while maintaining the responsiveness and relationships commonly associated with smaller firms.

Key Information Systems
Key Information Systems, Inc. (KeyInfo) is a leading regional systems
integrator, with world-class compute, storage and networking solutions
and professional services for the most advanced software-defined data
centers. These competencies are tightly complimented by a full suite of
data center capabilities including private and hybrid cloud offerings,
connectivity services, colocation facilities and managed services.

To learn more about Key Information Systems, Inc. or KeyCloud, visit or contact Chris Ticknor at Key Information Systems, Inc.,
30077 Agoura Court, First Floor, Agoura Hills, CA 91301, USA, email or call 1.818.992.8950.

Early Stage Commercial Insurance - Pacific Unified Insurance Agency
We are a commercial insurance broker working with startup and early
stage technology and E-Commerce companies to implement cost effective
strategies for their insurance and risk management programs. We
provide guidance and strategic planning during various phases and also
advise regarding employee benefit structures to assist in employee
recruiting and retention. Coverage placements include D&O, Property,
Liability, Workers Comp, E&O, Cyber/Network Security and Employee
Benefit Programs.


John Huttinger, CIC, CRM
Vice President
Ph#310-370-5000 Ext 3025 w Fx 310-370-5454

Safire Partners Executive Search
Safire Partners has completed 500+ retained executive searches since 2006 working with emerging businesses in Southern California. Please visit our website to see an updated list of our clients and searches completed at We are always interested in meeting new candidates and potential clients, so feel free to email our Managing Partner, Todd Gitlin at

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