Nimble Updates CRM Tools

Santa Monica-based social CRM software developer Nimble has rolled out a new version of its platform, which it is calling "Nimble 4.0". According to the company, led by longtime CRM veteran Jon Ferrara, the updated software includes such new features as embedding within Office 365 and Google Apps; synchronizes contacts, emails, and calendars; new automatic market segmentation tools; personalized outreach emails; new templates for Gmail; and much more. The company charges $25 per business user per month for the software, and says it now has over 100,000 registered users and over 10,000 paid customers in 122 countries.