San Diego-based Nirvanix said Wednesday that it has hired on Ezra Davidson as its new Managing Director of Media Entertainment Services, focused on the entertainment industry. Nirvanix, which provides storage-as-a-service for Internet and other companies, said Davidson will report to the firm's VP of Sales, Daniel Havens. Davidson previously served as co-founder of SyncCast, as well as serving at Metromedia International Group, The Brown Organization, and a consultant at Deloitte. Nirvanix provides storage on the Internet which is accessible via application programming interfaces, and competes against Amazon S3.