OneRoof Energy Cuts Staff, Realigns Business

San Diego-based residential solar installer OneRoof Energy has cut its staff, and says it is in a major realignment of its business operations to tap into consumer services providers and partners, rather than invest in its own direct sales. Size of the cuts were not announced by the company. According to the company, it has realigned its business to focus on what it calls its "Solar 2.0" strategy, which focuses on working with major consumer services providers and a focus on non-traditional channel partners. The company said it is moving away from the more traditional, door-to-door and other aggressive sales tactics that are being used in the solar market. OneRoof Energy is backed by Black Coral Capital.