Thursday, October 1, 2009

OpenCandy Links With Software Publisher

San Diego-based OpenCandy, which is developing products to help software publisher increase downloads and sales of their products, said Thursday that it has signed up PDF software firm PrimoPDF as a customer. According to OpenCandy, PrimoPDF is using the firm to help users discover other compelling applications when their software is being installed. The deal will generate revenue for PrimoPDF, which is a free tool that allows users to create PDF files on Windows machines. OpenCandy is headed by Darrius Thompson, and staffed with ex-DivX employees; the firm has raised funding from Bessemer Venture Partners and O'Reilly AlphaTech Ventures, along with DivX founder Jordan Greenhall and LinkedIn founder Reid Hoffman.