OpenX Buys JumpTime

Los Angeles-based OpenX announced this morning that it has acquired JumpTime, a developer of technology to help publishers calculate the value of their content assets. Financial terms of the buy were not disclosed. OpenX said that JumpTime's team will join the company as a part of the buy. JumpTime's products include Traffic Valuator, which suggests the placement of headlines, videos, and photos based on how well the content drives revenues for a publisher. OpenX is backed by Accel Partners, Index Ventures and SAP Ventures. JumpTime was also based in Los Angeles.