OpenX Gets $10M

Pasadena-based OpenX Technologies, a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. According to the firm, the new round was led by DAG Ventures, and also included prior investors Accel Partners, Index Ventures, Mangrove Capital, First Round Capital, and Jonathan Miller. The firm said the new funding will go to expand its advertising technology, products, and services. The funding brings the company's total raised to over $30.8M. OpenX's software and services are used by online publishers to serve up web ads; the firm also recently launched its own ad marketplace. More information »