OpenX Hits $100M In Revenues

Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company--which is led by Tim Cadogan--said the growth came from growth of both its OpenX Ad Exchange and OpenX SSP businesses. The company explained that mobile advertising, in particular, grew 100 percent, and is now 25 percent of the company's inventory. OpenX both provides ad serving technology as well as a Real-Time Bidding (RTB) exchange.