OpenX Launches New Product

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). According to OpenX, the new product combines real-time-bidding (RTB) and ad network demand into a single auction system, which can help publishers maximize their advertising yield and increasing competition for their inventory. OpenX said that such customers as YP,, and the New York Observer are already using the product. OpenX said that the product features technology which combines RTB and network demand; includes advanced ad quality and malware protection features; and also includes a number of reporting tools. OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.