OpenX Launches New Service Around Content Optimization, Ad Monetization

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. The firm said its new Revenue Intelligence service--aimed at online publishers such as newspaper chains and national magazines--helps publishers understand the link between their content, audience, and advertisements.

OpenX said the new Revenue Intelligence product uses algorithms to figure out the total value a page generates, based on a net present value calculation--taking into account page views and clicks, traffic, and more. The firm said that publishers can use the tool to figure out what is the most valuable content on their websites. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. The new product comes thanks to the acquisition last fall of JumpTime.

OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures and Samsung Venture Investment Corporation.