OpenX, Microsoft In Advertising Technology Deal

Pasadena-based OpenX is in a major deal with software giant Microsoft, saying today that the two are in a deal to cross-market and promote products to their publishers. OpenX said it it will become a preferred partner to publisher for enterprise ad serving, and will promote Microsoft's Content Ads monetization products, as part of a multi-year agreement. Financial details of the advertising technology partnership were not disclosed. OpenX said that publishers usings its OpenX Market and OpenX Ad Server will be able to use Microsoft's Content Ads, and that Microsoft will refer potential customers to OpenX.