Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White as its General Manager, Publisher Business - West. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. The company said the newly created position will be responsible for increasing adoption of the company's products, and growing its publisher focused team. OpenX developers advertising serving software and related advertising network services, aimed at web publishers. The company is venture backed by Accel Partners, Index Ventures and SAP Ventures.