OpenX Names Trio Of New Execs

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. The company said it has named Scott Braley as Vice President of Demand, Julie Van Ullen as Senior Director of Publisher Business Development, and Deborah Roth as Chief Communications Officer. Braley previously headed up Facebook's U.S. Sales and Global Agency for its Atlas Division, and also served at Microsoft and aQuantive. Van Ullen was most recently at the IAB. Roth was most recently in charge of communications at Fab, and also has served at LendingTree, and has served at IAC/InterActiveCorp and Pandora.