OpenX Selected By Townhall Media

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media, to help supply "header bidding" for Townnhall's mobile and web properties. Financial impact of the win was not disclosed. OpenX said that Townhall, which provides conservative news, has more than 17 million monthly unique visitors. The OpenX Bidder header billing technology helps increase competition and publisher yield for a publisher's inventory, according to the company. Townhall Media's websites include Townhall, HotAir, RedState, Twitchy, BearingArms,and HumanEvents.