Monday, September 16, 2013

OpenX Sells Off OpenX Source To Developer

Los Angeles-based online ad serving technology provider OpenX said late Friday that it has sold of all of its interest in its legacy, open source ad serving product, OpenX Source, back to one of the software's original developers. OpenX said it sold its interest in OpenX Source to a team led by Andrew Hill, one of the original developers of the ad serving code. OpenX Source is the GNU Public License, open ad serving software which helped launch OpenX into a major force in the ad serving business. Financial terms of the sale were not announced. OpenX said that OpenX Source will be renamed Revive Adserver. OpenX said it will continue to offer up its own, OpenX Ad Server and OpenX Ad Exchange products, the premium ad serving offerings it sells to thousands of Internet ad publishers.