OpenX Touts Success At Purch

Los Angeles-based advertising technology provider and marketplace operator OpenX says that it has expanded a partnership it has with publisher Purch--owner of Tom's Guide, Top Ten Reviews and ShopSavvy. According to the two, they have integrated OpenX's header bidding solution into Purch's monetization efforts and applied the efforts of OpenX yield analysts at Purch. Purch said the move has helped it see a 400 percent lift in monthly revenue from OpenX's software, due to help from OpenX's yield analysts.