OpenX Wins Major League Gaming

Los Angeles-based online advertising technology developer and marketplace operator OpenX is reporting a win this morning with Major League Gaming (MLG), saying that MLG has selected the company as its exclusive provider of ad serving and monetization of its digital media advertising. Financial details of the win were not announced. OpenX said that MLG has a reach of 20 million fans, and will use OpenX's platform for all of its digital advertising inventory, including directly sold inventory, real-time-bidding (RTB), and ad networks.