Monday, February 13, 2017
OpenX Wins Publishers Clearing House
Los Angeles-based programmatic advertising marketplace operator OpenX has signed on Publishers Clearing House (PCH) as a customer, the company reported this morning. According to OpenX, Publishers Clearing House has implemented its OpenX Bidder and private marketplace products. Financial impact of the deal was not announced. The two said Publishers Clearing House saw a 26 percent lift in its revenue across desktop views on PCH.com, or nearly $10,000 per day, due to the adoption of the OpenX software.