OpenX, YP Team On Display Advertising

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX's technology. Financial details of the multi-year agreement were not announced. The two said the deal calls for YP to integrate its national sales team with a real time-bidding (RTB) an ad network system. The companies said the move would allow YP to unify both and a display ad network of hundreds of sites under a single inventory, making it easier for its advertisers.