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OroCommerce, Founded by Magento's Founders, Launches Ecommerce Platform

West Hollywood-based OroCommerce, a new startup founded by Magento's Yoav Kutner and Roy Rubin, said today that it has launched a new e-commerce platform specifically aimed at B2B e-commerce. The new software is epcifically aimed at helping companies manage corporate accounts and buyer-seller relationships, managing price lists and catalogs, automating business workflows, and more, according to the company. OroCommerce also says it integrates with existing ERP, CRM, and product information software and tools. Kutner and Rubin were behind the creation of the immensely successful Magento e-commerce engine, which was acquired by eBay back in 2011.


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