Outcast, PumpTop TV Launch Combined Joint Venture

Santa Monica-based Outcast, and Irvine-based AdtekMedia, the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. According to the two, Outcast will be responsible for advertising sales and marketing of the network, and AdtekMedia will provide software and systems development, as well as focus on product and technology innovation. Financial details of the joint venture were not disclosed. The two firms said the joint venture would streamline media buying for customers. Both companies operated their own network of display screens at gas stations, which run news clips, advertising, and other content.