Outcast Expands To New York

Santa Monica-based Outcast, a privately held provider of out-of-home advertising networks, said Thursday that the firm is expanding its network to New York. Outcast said its Fuelcast Network--an ad network which goes to gas stations--will expand to New York, bringing its number of locations to more than 900. The expansion in New York also includes the opening of an office in the state. Outcast provides high definition screens and content which is broadcast to consumers filling up at gas station pumps; the firm has a deal with NBC for content, and includes retail outlets Shell, ConocoPhillips, as well as Walgreens, Sears, Kmart, Albertson's, and others.