Wednesday, December 14, 2011
Outcast Links With ECOtality On Advertising Network
Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations. The two said they will deploy a network of screens on ECOtality's chargers, which are being installed at major retailers, gas stations, and other public locations. Outcast powers many of the gas station pump screens and programming, in addition to similar displays at health clubs. Financial details of the link between the companies was not disclosed. The companies said the network will allow marketers to specifically target EV drivers.