PaeDae Debuts White-Label, Mobile Game Prize SDK

A new, Santa Monica-based startup, PaeDae launched today, saying that it has created a white-label, software prize network which helps developers offer up real world prizes for their online and mobile games. PaeDae said it has launched a software development kit (SDK) which allows developers to easily offer up prizes in their titles. Those prizes are supplied by advertisers and brands, including Omaha Steaks, StyleMint, SoleSociety, P&G, and others. PaeDae is headed by Rob Emrich, who co-founded the company with Sam Goldberg and Sam Kim.