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Panache Gets Win At MTV

Los Angeles-based video advertising technology provider Panache is reporting today that it has signed on MTV as a customer. According to Panache, MTV will use the company's platform across MTV Networks web sites, including MTV.com, VH1.com, Nick.com and CMT.com. Financial impact of the deal was not disclosed. Panache offers ad insertion technology used by publishers to insert ads into various online video formats.