Wednesday, October 22, 2008
Panache Gets Win With PointRoll
Los Angeles-based Panache, a provider of ad-insertion technology for video publishers, has scored a win with Gannett's PointRoll, the firm said yesterday. According to Panache, PointRoll will use Panache's video insertion technology for its existing publishing clients. Financial impact of the deal was not disclosed. Panache offers ad insertion technology, including pre-roll, overlays, rich-media, along with other formats.