Panache In Win With PBS

Los Angeles-based Panache, a provider of Internet advertising technology, announced today that PBS is integrating Panache's platform into its video management system. According to Panache, the move will allow PBS producers to place interactive game elements within any video content on the PBS KIDS GO! site. Financial impact of the win was not disclosed. Panache said that the use of its technology will allow games to run directly into the pBS KIDS GO! video player, which is used by PBS to show video clips and full length episodes on the PBS site. Panache creates software for ad insertion into video.