Monday, June 23, 2008
Passenger Gets Win With FOX
Los Angeles-based community software-as-a-service startup Passenger has scored a win with FOX, saying this morning that it will launch an online community for viewers of Fox Broadcasting's drama, reality, comedy, and animation programs. Financial impact of the deal was not disclosed, however Passenger said that it will provide an online community geared towards viewers 18-49, to help the network make programming and marketing decisions. Passenger said the deal includes using the community understand viewers' response to new and existing programming, get feedback on plot direction, character evolution, and marketing ideas, and refining trailers for upcoming series. Passenger is venture backed by Shelter Capital Partners, StarVest Partners and Steamboat Ventures.