Patagonia Names E-Commerce VP

Ventura-based Patagonia, the outdoor clothing maker, said today that it has named a new, Vice President of Global E-Commerce. The firm said it has named Dmitri Siegel to the new position, directing its e-commerce strategices and international markets. Siegel was most recently at Urban Outfitters, and also has served at the Sundance Channel and Bravo. At Urban outfitters, Siegel headed up that firm's mobile site, iPhone applications, and social media efforts.