Pathmatics Gets $3M For Advertising Analytics Software

Santa Monica-based Pathmatics, a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. The funding was led by Bertelsmann Digital Media Investments (BDMI), and also included Upfront Ventures, Karlin Ventures, Baroda Ventures, Double M Partners, Daher Capital, plus Wavemaker Partners and Manatt Venture Fund. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. The company's software lets users figure out such things as what specific ads are being run by different advertisers, which ad networks have which customers, who different brands are buying impressions from, and other programmatic ad data. More information »