TOP NEWS Gets $4.5M More For Online Personal Finance Tools, which operates an online service to help people better manage their financial goals and paying off debt, has raised $4.5M, part of an ongoing, $7.0M funding effort by the company, according to a regulatory filing. The startup, which is led by Scott Saunders, has not yet announced details of the funding.'s service uses online rewards, peer pressure, and social tools to help users pay off debt, save more money, and spend wisely; the company says its goal is to help people positive, life-long financial habits. Payoff's Saunders created the company because he "got very depressed about the state of America's financial affairs" and wanted to help people manage their money better. More information »