Perfect Market Takes $15.6M

Pasadena-based Perfect Market, which operates a marketing service for publishers, said today that it has raised $15.6M in a new venture capital round. The round came from Trinity Ventures and Rustic Canyon Partners, with participation from Square 1 Bank and Idealab. According to Perfect Market, the new funding will go towards company operations and for the company's product development initiatives. Larry Orr of Trinity and Nate Redmond of Rustic Canyon Partners have joined the company's board along with the funding. Perfect Market said it will focus on helping publisher create additional revenue from underutilized content. More information »