TOP NEWS, Trupanion In Partnership

Irvine-based, an online site for helping people find a new pet--owned by I-5 Publishing--and pet insurance provider Trupanion said today that they are in a new alliance. The two said that Trupanion will offer up medical insurance to pets adopted from Petcha's shelters, rescue, or breeders. The deal also includes native content which will be integrated into's web site, as well as promotional offers, coupons, and discouns to consumers. Financial details of the deal were not announced. I-5 Publishing publishes such sites as Dogster and Catster.