Pose Lands $3M For Mobile Style and Shopping

Santa Monica-based Pose, a developer of mobile apps for shopping discovery, announced Friday morning that it has raised $3M in a Series A funding round. The round came from GRP Partners, True Ventures, and Mousse Partners. Pose develops both iPhone and Android apps which lets people share their style and shopping efforts with friends and followers. The firm is headed by Dustin Rosen, formerly a venture capitalist at The Mail Room Fund, and who was also at the William Morris Agency. According to Pose, it will use the new funding to develop its product and grow its engineering team. GRP's investment in the firm was led by Mark Suster.