Wednesday, June 2, 2010
PriceGrabber.com Adds Cost-Per-Click Option
Los Angeles-based PriceGrabber.com, the online shopping comparison site now owned by Experian, said today that it has switched up its pricing model, and moved to a new, cost-per-click bidding platform. PriceGrabber said it will now allow it merchants to bid for cost-per-click rates, changing product rankings and traffic exposure on its site. The firm said the switch will allow merchants to cost-per-click for specific products within the site, allowing merchants to list their entire catalog of products and still stay within their cost parameters.