Los Angeles-based PriceGrabber.com, the online shopping comparison site now owned by Experian, said today that it has switched up its pricing model, and moved to a new, cost-per-click bidding platform. PriceGrabber said it will now allow it merchants to bid for cost-per-click rates, changing product rankings and traffic exposure on its site. The firm said the switch will allow merchants to cost-per-click for specific products within the site, allowing merchants to list their entire catalog of products and still stay within their cost parameters.
Top NewsWednesday, June 2, 2010
PriceGrabber.com Adds Cost-Per-Click Option